Simple get all the main players together including Sony and sort out what they want E3 to be, by asking questions like does it still see itself being a trade show and if so how do they answer the problems from a retail buyer's standpoint of wanting to finalise stock orders by the end of the 1st quarter or are they just there to showcase product to the media/public that way they can make adjustments an example would be having a trade only focused E3 early in the year followed by a media /public E3 with each tailored to the target audience, but what ever they do a meeting of the relevant stakeholders is needed.
Research shows Video games help make you smarter, so why am I an idiot