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starcraft said:
Honestly I actually thought Sony's marketing was pretty good.

They knew early Microsoft would have the better console. So they focused on one area they could highlight a major step up from PS4, albeit an area where MS also has a major step up from Xbox One. They may even have altered the speed of their SSD as the cheapest viable way to create a point of difference.

They they lined up a bunch of current and former developers to say how great that is within a few hours of Cerny's presentation. And now plenty of people have decided on a dime teraflops don't matter.

How is that bad marketing?

Average gamers tuned in and were subsequently bored due to lack of showmanship. It’s not a big deal and something they can easily recover, but it could have been done better. Even a trailer or something to appease the masses would have gone a long way. 
PS fans weren’t eager to talk teraflops anyway...ssd fits the bill. 



Xbox: Best hardware, Game Pass best value, best BC, more 1st party genres and multiplayer titles.