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It's true that games have typically not been great vehicles for storytelling, but it is understandably so.  In a movie, the story is the main element that engages the viewer with visual presentation and music following it closely.  In a videogame it's the gameplay that engages the gamer, and story is purely secondary.  Tetris didn't need a story and the story only got in the way of every Mario Bros. game.  Games can have a story, but since the story only serves as a motivation to keep the gamer playing the game, most developers so far have only made them barely adequate.  A game might come along with a great story that is not riddled with cliches, but if it controls like sit, nobody will buy it.  So anyone making a game will first and foremost pay attention most to the mechanics, then the grpahical presentation, and then the story.