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They're focusing on different things. Sony still has big games coming out. They aren't going to drown them out with non-stop PS5 talk. MS has nothing until XBX, so they really have no choice but to hype up next gen.

Even with its low key approach, Sony is swallowing the oxygen in the room. A logo reveal gained 5M+ likes in just a few days. Cerny's "boring" talk has gained more views and likes in less than 2 days than the XBX video from over a month ago. Did anyone even watch or talk about the stream MS put out on the same day as the Cerny talk? Cause the people I watch didn't.