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Azzanation said:
PotentHerbs said:

Don't forget Sony closed a couple of studios this gen. Also, one of their premiere studios, SSM, had a lot of internal turmoil to a point where they had to cancel one of their projects. Sony just has a better handle on their studios compared to MS. 

MS has brand power but it is in no way comparable to the type of brand power Sony has. The XSX can very well get 2:1 in lifetime sales by the PS5 next gen even if MS were on top of their game. Lets say, 60 Million for Xbox Series X, compared to 120 Million for the PS5. Where are MS getting the sales from outside of NA/UK where PS can outsell them 3:1? 

All companies have closures etc however MS were in a complete rebuild of the brand. Cancelling projects, closing studios and even rebranding from Microsoft Studios to Xbox Game Studios. They basically hit the restart button mid gen. Will see how they go next gen now that they have gotten over the hoops.

How will they get the sales? Exactly how they did it with the 360.

Then why aren't we seeing that now with the Xbox One? Xbox brand power should make it do better, right? We're seeing it in NA/UK where the Xbox brand isn't completely dead.