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thismeintiel on 19 March 2020
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EricHiggin said:
thismeintiel said:

Well, we already know Japan gives them a 8M-9M advantage.  EU should go big in Sony's favor, as usual.  NA and the UK, I can see it being pretty damn close.  Unless the launch prices are something like $399 vs $599.  In that case, MS can brag about power all they want, it won't help them.  Of course, you also have the fact that Sony will still have games that you can't get anywhere else. 

As for realistic prices, I could definitely see Sony taking a $50-$100 hit to land at a $399 price point.  This will be a very important gen for them, and PS is one of the largest pillars for the company.  They need it to succeed.  Definitely can't see them going above $449.  MS, on the other hand, are going to sell this thing as close to cost as possible.  That's why I can see it going for anywhere from $499-$599, depending on how much it sctually costs to make.

I didn't mean $499 would be without a sub. I should have been more clear. I think even $499 would require a reasonable sub. $449 would require SNY to get more generous then they have been. Maybe they would, maybe not, but $399 seems crazy to me right now.

If MS can, and does decide to make XBSX $50 more than PS5 no matter what, then SNY might as well set their price at $499. Above that already get's MS into minor trouble. At $399 that could mean a $449 XBSX, and who wouldn't pay that much for it? $549 though? Also, if Lockhart exists, and is less than $399, then a $499 PS5 makes Lockhart look really weak and questionable to those who can afford to wait to save up for a PS5 (or buy a PS4 or Pro instead).

If the BOM that Forbes estimated was correct (~$450), then $499 should be break even, maybe a tiny profit.  Sony has always sold at a loss.  $449 should be the max we should expect.  Unless MS does price theirs at $599, then they may figure they can get away with a $499 price.  Remember, Sony took at $200+ loss when they felt they had to for the PS3.  I don't think a ~$100 loss is completely out of the question.  Not when this gen is very important to the future of their company.

And MS is not going to try to beat Sony or 100% be only more than them by $50.  Xbox is not a huge pillar in their company.  Satya Nadella does see it as a way to break into streaming, which is his background.  But, they are not in the business of losing millions/billions on HW, again.  If the XBX costs $100 more to make than the PS5, expect it to cost $100-$150 more than the PS5.  This is why the Lockhart existed to begin with.  Series X was to beat Sony with power, but definitely not price.  Lockhart was to beat it with price, definitely not power.  We'll have to see if they actually release the Lockhart, given some of the leaks that some devs aren't exactly excited with having to develop on it if they want to make a XBX game.