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I don't think they should have ditched Blu-ray. But, if they had gone with a cheaper, more off the shelf CPU, and still taken a hit so they could release for $399, there's no doubt it would have been a similar result to this gen. You wouldn't have had the develop struggles that Cell presented early on, so multiplats wouldn't have been so underwhelming for the first year or so. And there wouldn't have been the drastic $200 price difference that MS was able to take full advantage of.