I don't think it is a complete win for PS3.
PS3 losing Blu Ray means it loses a selling point and if both the 360 and PS3 went with HD-DVD or whatever, then the 360 still wins on that front. The 360 launched a year ahead and garnered a good reputation from the OG Xbox and the Halo series. It still would have sold quite well, especially after Halo 3 launch. The PS3 would not have the perceived "advantage" of the cell either and being so similar to the 360, when the 360 already launched a year ahead isn't exactly a good thing. The 360 still has the Kinect which outsold the Move quite easily, so again 360 has advantages even late gen.
However, bad PR for the 360 would be a lot more pronounced, especially the RROD issues. So it depends if the PS3's new architecture would also create new HW problems to match the bad PR for the 360.
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