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BottledSpringWater said:
I can see bundling the 360 with a Samsung TV when you buy one, the same Sony did with Bravias and PS3.

I don't think a built-in 360 is a very good idea. What if you want to switch TV's or something.

.. And isn't Samsung on the Sony-side since the blu-ray thing and all?

 

 Corporations don't take sides outside of what their contract tells them to.