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4) Sony is keeping quiet, because they want to announce the PS5 at a lower price point than Xbox Series X.

Sony has PS4 selling well enough, and still wants to keep selling games on it, so announceing early doesnt make too much sense.
Rather, keeping quiet for aslong as possible, is a way to ensure extra profits. Ontop of this, they want to make 100% sure, that if their unit is "weaker" than the series X, that its atleast sold cheaper.  Until Xbox comes out offically with a price point, Sony wont mention anything.

If PS5 is actually weaker, rather than go into a "spec numbers" war with Xbox series X on social media, they ll just show a sleugh of fantastic looking games & exclusives, and announce a cheaper price point.

ok valid points.. but sony has already announced PS5 if they really didn't want to hurt PS4 sales.. then they wouldnt have bothered wired article and keeping everything tight..

By now everything is locked.. apart from the price, coz its at E3 when MS is going to announce the price.. and I m surely certain that sony is not going to hang around till then to properly reveal the console and let ms have all the mind share till e3. Nobody is asking to reveal the price but assuming that sony will wait for ms to reveal the price first is just ridiculous