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Sony is quiet because they are still selling systems unlike MS.

For MS the best strategy is to get people excited about next gen, stop buying ps4s, look what we have coming.
For Sony the best strategy is to make money from late gen console sales where the most profit is to be made. No point telling people to stop buying ps4s to wait for ps5.

MS is just speaking to the internet fan boys, no real information, repackaging old features as new. The only hard facts are the dimensions of the box and a Tf number that doesn't mean much without knowing how they got to the number. There was a time when next gen launch game previews would generate excitement, none of that yet. And probably for good reason since it will be the smallest generational leap yet after the mid gen refreshes and further diminishing returns.

XBox to 360 was 12 times the flops, 360 to XBox One was only 5.5x yet to One X 25x! The Series X only doubles the One X, but 9x the original One.
Of course there are also many other improvements to make the next gen more efficient but that's true for every generation.

360 had the wow factor going to HD.
This gen already stole the wow factor going to 4K + HDR
Next gen, way too early for 8K, 120fps or VRR, none of which you can currently show unless you already have the later two on PC.

The average tv size makes native 4K already a bit overkill while 60 fps will be plenty for console gaming. Ray tracing will have to provide the wow factor but won't be that impressive at first since static pre baked lighting and reflections have done a great job so far. What do all those on/off comparisons have in common? None of the off versions comes anywhere near close to the lighting in for example Death Stranding.

So yep, beat the drum on vague specs, keep repeating it will be the most powerful console ever made (isn't that true every new launch) and don't show any actual games...

Meanwhile MS Flight simulator is stealing the show with how good it looks, but it will be available on this gen as well.