Check my profile - I predicted that by the end of this year rumours of a 4th major player would be rampant and by 2010 another system will be on the market.
I'm still sticking to that. Nintendo has shown the market can be expanded. Nintendo has also shown they don't have the resources to meet that expanded markets demands (Wii, Wiifit chronic shortages).
This provides an oppurtunity for a well position, savvy company to come in and take over the market expansion leadership from Nintendo. Or at least try to.
Apple is best suited for this but it could come from anywhere really.
However, it may not be in the form of a console as it's traditionally considered. It could be Apple TV Plus (IE: a true multimedia machine that blows MS & Sony's attempts at the same out of the water).
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