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as the article says this move doesn't make sense from the view of ActiBliz current relationship with the consumer, as geforce nows cloud gaming approach only could increase the reach of their games

the only way this makes a lick of business sense to me is, if they either
1. want to open a game streaming platform themselves (very unlikely)
2. or want to be payed for making their games available on such a service (maybe they even already made such a contract with one of them)