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Well I doubt the validity of this survey.
I can certainly agree that Playstation have been able to retain its customer base much better than the other 2. But brand loyalty itself Nintendo almost certainly win, just look at the longeivity of their IPs.

duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"

Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"

Azzanation: "PS5 wouldn't sold out at launch without scalpers."