i don't see much chances for a big improvement of ms in japan, max they could reach would probably be the niveau of ps3 sales (which in the pre MGS weeks was below 10k too). But i also think that sony won't increase their sales much in the next time in japan.
Sony has to spend some money on japan as their home contry but i personally would not spend too much.
I think that spending the money on europe (especially continental europe) could be much more profitable. The euro is at a very high standing atm, which probably also helps sony cause ps3 40gb still sells for about 370€ (about 580$ with current exchange rates).
The only european area where xbox regualry wins against ps3 is britain, but the british pound also lost value compared to the euro in the last 2 years so ms would probably be more happy with higher sales in the euro zone and will probably target that next.
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