cwbys21 on 27 June 2008
It depends on how many consistently use it to sell off advertising space. Nascar is supposed to get great ratings at 11 million people, so they can demand more money from advertisers. It the PS3 gets good hardware numbers and they preload this onto new systems they can get a good number of people using this consistently they can get very good advertising money back from things like movies that target the gamer demographic.
