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In the US, almost every gamer I know who does not have a PS3, wants one. They just are not willing to spend what it cost to buy one. When that is your market, price cuts make a huge difference.

The 360 is not in the same position. Most people who want one, have one. The ones that don't, don't because they are not interested in owning one. When that is your position in the market, price cuts are less effective.

That's why you saw a permanent increase in the PS3, and I think you will see less of one with the 360.