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derpysquirtle64 said:

Because I live in Russia. No Xbox promotion at all. Sony has PS4 banners on central square of Saint Petersburg during holiday season as well as ads on TV. Nintendo has Switch ads in cinemas. Xbox? Nothing.

In Brazil PS sells more than Xbox still I only ever seem ad for Xbox (not that many) but never for PS or Nintendo. Anecdotal evidence doesn't prove anything.

I guess this means that MS really tries and cares about Brazilian market. Not surprising actually, they are doing pretty well there as far as I know.