DonFerrari said:
What have they done to PS3 due to "it will sell anyway"? They lost 200 USD per console sold for like 3 years on PS3, how is that "future proofing for slightly less profit"? There is about 0% chance of Sony taking market for granted and that meaning they will deliver a cutback console. It is more probable (still almost 0) that Sony will launch a very strong device for a too high of a price. Sony do premium products for more expensive than their competitors instead of cheaper products by cutting corners in basically all the markets they compete. And for 4 gens they have always released a system that loses money on the first couple years on the HW and offset that with SW sold and royalties, PS4 was the first one to break even very fast and also to receive new forms of revenue. Sony won't fuck over just because their logo got more excitement than MS reveal. Sony releasing a system for 399 or 499 means that the HW will cost 50 to 100 more to make than the MSRP at launch, if they decide for the first due to mass market price that isn't taking customer for granted, that is trying their hardest to reach as much customers as possible. |
When Sony sells a consoles they define break even as cost of consoles + initial revenues from games/controllers/accessories. HW cost is industry secret so we the consumer never know what is the actual cost. There is also the huge overhead R&D costs and Marketing cost that you can only get limited knowledge if you read Sony financial statements.
Sony is a public corporation and they have a mandate to maximize revenues and profit for stock holders. There decisions making is based on satisfying current consumer appetite and maximizing profit.







