Microsoft to get more aggressive in Europe.

[Bodhesatva]

What Microsoft really needs is more localized marketing in Europe. Sony and Nintendo have this all set up; Microsoft seems to blanket its advertisements and distribution.

Make each country feel special, MS. For example, make it clear that you are marketing to Spain, and not just "country [x] in European Region." That is, in my opinion, MS's greatest fault in the EU region. It also explains why they seem to do so well in English speaking regions (where localization of marketing and advertisement is not an issue) but poorly everywhere else.