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Amnesia said:

This is simply MARKETING

That's often not really the case.  The main reason this happens isn't even the developer's fault.  Oftentimes they're very unhappy about doing it in the first place, especially when it pulls them away from actually working on the game.

What it usually boils down to is that they have to make a trailer for an unfinished game when they don't even know what it's going to look like in the end.  They're literally making an educated guess.  Why?  Well, really, because fans howl for trailers even when a game is still a year or more away from release.  Every E3, there are always, "they didn't even show game-play, what the hell," comments.  If you do show footage, however, then you end up with people yelling because it doesn't exactly match the finished product, even when disclaimers are given.  I've seen people complaining because the freaking shadows are different, much less anything else.  

So, yeah, it's going to keep happening.  That is, unless gamers universally learn to be more patient.  Heh.