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CGI-Quality said:
tripenfall said:

Absolutely. The Japanese market is critical and Microsoft need to address the issue, if the 360 had been able to perform at a halfway decent level in the last gen the PS3 never would have passed the 360 for lifetime sales. 

But, that's like saying if the PS3 had performed similar to the PS2, the Xbox wouldn't have ever been in the discussion at all. Besides, the 360 did perform halfway decently (for an Xbox, anyway).

Really, the problem goes beyond one system for Microsoft. It's a brand issue.

Agreed. Microsoft seem to be making some moves to tackle this issue like putting all almost all of the Final Fantasy games on Game Pass and heavily marketing games like Kingdom Hearts 3 at E3 but let's face it they will never have the brand recognition in Japan that they desire. 

On one hand it looks like Microsoft will be far stronger in the next gen with Scarlett, Game Pass, X Cloud and more games ready for the launch window but then I hear behind the scenes that many devs are still waiting for their Scarlett dev kits to arrive and I take nothing for granted......