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JRPGfan said:

Why release full price though, if you know your competition has them selling for much cheaper currently?

Google don't choose the prices, publishers do. Just as publishers choose the prices on PSN/XBL.

Releasing games on a new platform at full price is just what publishers do. Witcher 3 was $60, Crash released on Xbox/Switch a year later, but wasn't cheaper. That's just how it is.