360 Numbers don't add up!

[Stromprophet]

Square07 said: Stromprophet said: jkfan87 said:________________ Lastly, is it not apparent this happens? PSP is a perfect example. Didn't Sony said they had shipped (and for sony shipped means sold-thru, or sold to retailer). 20 million PSPs in the summer. Actually for Sony shipped means manufactored and leaving the factory! Sony uses the most liberal definition of the word "shipped" of the three and it includes defective units.

What was that? No. They use the term "Sold in" which means the retailers have the units. See below. Senior VP of Marketing, Peter Dille. _________________ http://www.gameinformer.com/News/Story/200701/N07.0108.1833.15034.htm?Page=1 SCEA’s Senior VP of Marketing, Peter Dille "GI: Now you said its 2 million worldwide sold in? Dille: It’s 1 million in North America. What we’re not talking about today is the Japanese numbers, but we will be announcing those soon in the Sony announcement that will come out of Japan. GI: “Sold in” means the retailers have the units, correct? Dille: Correct. What the sell-in number refers to is that we’ve shipped it, we’ve sold it to retail, and the fact that we got to a million was possible because we were air shipping these products in. If we had gone with a boat, there was no way we would have gone to a million. So we’re not playing games with the numbers. These were sold into retail, and you can image the retailer’s incentive: If they’re shipped on a plane, they can go up onto the shelves as quickly as possible. And really, as soon as they’re getting there, they’re evaporating. There’s a tremendous demand." __________________ BTW, everyone counts defective units. You think they are going to go back and correct their shipped numbers to retailers everytime they get units back? Show me a credible link that supports that the manufacturers do this. The only number Nintendo, Sony, M$ see is the number retailers purchase from them. None of them go back and subtract defective units from that number. Second, my example of the PSP is right on to what can happen and how units can just be sitting on shelves. Sony claimed 20 million sometime in the summer, even *if* this included units shipped from the factory. Would it take 6 months for those units to arrive? No. The numbers are just now 20 million, that big of a discrepency exists for all the manufacturers most times. Even by boat it only takes a few weeks for a ship to make it from China to Cali.