What if google stadia were to fail?

[The_Liquid_Laser]

When it comes to gaming I tend to think Google is a lot like Microsoft.  The original XBox was essentially a flop.  It lost Microsoft a lot of money.  Did they give up?  Nope, they are still at it to this day.  In fact they plan to launch another console next year in spite of losing money over and over again.  This is because Microsoft has deep pockets, and the money they lose from gaming is small potatoes compared to their core business.  Initially Microsoft got into gaming to protect their core business from Sony.  (Sony was talking about putting a computer in the living room, and that is what the PS3 originally was.)  But if you look at what Microsoft is doing lately with xCloud, Gamepass, etc..., then you can see that they are really gearing up to fight Google.

Likewise Google has extremely deep pockets too.  Any profits or losses that come from Stadia will be small potatoes compared to their core business, but like Microsoft, I don't think they plan to give up easily.  This is because what Google and Microsoft are really doing is fighting over control of the whole internet.  They simply see gaming as one potential battlefield.  Considering that Apple has just launched Apple Arcade, you can count them in this too.  Apple may have a very different approach, but all 3 companies are basically doing the same thing: fighting with each other over the fate of the internet.  They all want to be top dog, and they just see gaming as one battlefield.

Sony and Nintendo, they actually care about the profits or losses they sustain from gaming.  But if you look at these big IT companies, Google, Microsoft, and Apple, they are fighting over bigger stakes, so they aren't going to leave gaming easily even if their services fail at first.