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What exactly is the investment required for a streaming service like that? It seems to me (who is admittedly uneducated on this matter) that the costs would be a drop in the bucket for a company like google. They presumably already have a lot of the infrastructure, and there is no actual hardware beyond the controllers to manufacture. I'm guessing they could pretty easily survive a slow take off. If anything, I would say this is a soft launch for stadia. It's hard to market it when so many people already have a PS4 or XBox One and both systems are only 130 dollars more expensive than the stadia controller alone (although it works with other controllers I think). The real push for it will come when the next next gen consoles are launched. Suddenly when playing next gen games costs at least 400 dollars, the stadia becomes a way more attractive option.