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Expectations definitely matter.  When Super Mario Bros 3 was first released about 30 years ago it was widely regarded as the best game ever made.  If it were released for the first time in today's market, it would probably have a cult indie following and that's it.  The difference between then and now is the expectation.  People are used to different types of games.  We expect different things.  Likewise if The Last of Us were released 30 years ago some would have liked it, but most would have considered it garbage.  The difference really is in the expectation.