| SpokenTruth said: The top 10 monthly sales is more valuable than..... It's the deep dive they pay for. The return sales for warranty information they pay for. The trending analysis they pay for. They predictive analytics they pay for. The regional data they pay for. They tie-ins with marketing budgets to measure ROI they pay for. The individual store POS to stock level data they pay for. It's the retailer vs retailer data they pay for. It's the weekly (not just monthly) data they pay for. ?????? |
Just because you don't see much value in the top 10 monthly sales data doesn't mean that NPD or their customers don't ...
This is exactly what I meant by unduly profiting off from their work and now I can see why the NPD Group would rather opt-in for more secrecy if it means stopping this behaviour ...
Don't worry though, if you don't appreciate the value of some of the data they collect then their customers will by plopping ~$10K a month to show for it and the top 10 monthly sales data is included in a part of that package ...
How hard is it to understand that they don't want to diminish the value of ANY of their data ?
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