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Well, of course this is really bad for some of the consumers (Xbox and PC players in that case).

This is really bad practice imo, esp. from big publishers like Activision.
At the end Sony, made the deal but I'm very confident, Activision came up with the content they wanted to make exclusive, not Sony.
And this goes the same when Microsoft does it, it simply sucks for gamers (Tomb Raider?).

Now, like Kirby said, for small indies. I believe this is good if this can get the studio actually developing the game in the first place cause of the funding.