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I honestly never understood why Sony discounts their first party titles so quickly either. I've seen some reasoning for it in this thread but I"m not sure it makes all that much sense.

I have a hard time believing people are buying PS4's because Sony's first party titles are $20 but maybe I'm wrong. Even then why would they do it the whole gen? Like at this point they wouldn't have to do that anymore they are dominating the market right now. Yet they still keep doing it. It would actually be a great question for someone to ask Sony directly.