SONY - 80GB Bundles next shipment = July 5th

[cleveland124]

makingmusic476 said:

Borkachev said:

Sony knows what the demand is. They lose more money on the 80 gig than the 40 gig.

People are always throwing this out there, but I sincerely doubt it. The 40gb and 80gb are virtually the same hardware, but the 80gb sells for $100 more. Stuff like the card readers, extra USB slots, and Emotion Engine add up to diddly squat. Now, the 65nm chip versus the 90nm chip and the associated reductions in power and heating gear is a different story, but the only reason the 80gb units don't use it is because they're old stock. If Sony is moving back into mass-producing 80gbs, you can bet they'll use the cheapest, most modern process to do it.

This bundle might be slightly more complicated because they're including a 3rd-party rather than 1st-party game. I don't know what the cost difference on that is to Sony, but I find it hard to believe they're not making out better on the 80gb than the 40gb.

 

Yeah, much like the 60gb and 20gb skus, they lose less on the more expensive model.

Any argument over the costs are based on guesses unless you have something straight from Sony, so I'm not going to conjecture on actual costs.  But, the 60 gig and 80 gig have routinely outsold the 20 gig and 40 gig in the US and have been taken out of the Japan and Europe markets despite Europeans always arguing about it on this site and Japans fetish for having one console and the PS2 still having strong legs in the region.  So, there are two conclusions. 

1.  Management is incompetent because they could make more money by releasing the 80 gig in all regions with ample supply thus becoming profitable sooner. or

2.  It costs more to add those costs than you think.  They probably only get an additional $70-80 after the retail cut.  You also have to include opportunity cost.  I am a first time Sony supporter, so I grabbed 9 PS2 games and 3 PS1 games with my 80 gig.  That's twelve games, if I wasn't able to get backward compatible you'd have to figure I'd pick up another 3-5 PS3 games due to boredom which also hits Sony's pocket and I may have eventually picked up a PS2 which would immediately make Sony money.  So whether actual cost or opportunity cost, Sony doesn't want an all in one console on the market.