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I'm not going to say if it's good or bad until release, however if it doesn't live up to promise, then it will have tied up resources that could have been used for other possibly more productive projects or upgrading network infrastructure.

So even though Home may be 'free', it ultimately bears a cost to somebody whether it be Sony or Advertisers. However advertisers aren't going to buy space unless it's a success, which is undetermined at this time.