As long as Sony can keep the prices competitively low as Amazon and Walmart then this is a nice option. (Unlike Gamestop/EBgames where they dont drop their prices or are too late for it when they do)
If they don't, they won't sell much so no need to worry.
duduspace11 "Well, since we are estimating costs, Pokemon Red/Blue did cost Nintendo about $50m to make back in 1996"
Mr Puggsly: "Hehe, I said good profit. You said big profit. Frankly, not losing money is what I meant by good. Don't get hung up on semantics"