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d21lewis said:
Every game has an expiration date. After a certain time, you'll have to buy it again.

That would literally kill the game. Because the only reason people would buy it again if its multiplayer. And it took a LONG ass time for devs to realize that keeping players on your game was much better than restricting them and forcing them to pay (remember online passes?). Once that expiration date hits. The community will move on, except for the hardcore.