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konnichiwa said:
19 million feels like peanuts...

It depends on the game, and if you're thinking in terms of $60 sales it is peanuts. We don't often get to know the development budgets for titles, and when we do they're usually big games like GTA, Destiny or WatchDogs. But $19m would have covered the entire development cost of Heavy Rain, and Beyond Two Souls was only $27m to develop. Fighting games are probably lower on the cost of production than a lot of other genres. Covering development costs before the game is even released is a very enticing offer, as even if the game completely flops they're not in big financial trouble.

$19m could definitely be enough for an "Ultimate" edition of Street Fighter V.

It'd also be more than enough to secure at least timed exclusivity for a title such as Dead Rising 5.