on 29 July 2019
Okay so than we can safely agree on and say Halo is in decline on the physical sales front only but not as an IP since current Halo is making more money than it even has before?
The data is undeniable at this point that sales as they are tracked currently (Which may/may not include digital) and are thus represented in the data points provided are certainly in the decline.
The IP is not in decline much like many would like to believe however physical sales is in decline ironically since we move closer and closer to a heavy digital future. But lets ignore the millions of digital sales here and just count physical charts.
Even if we were to assume that Halo 5 had a 50/40 split of Physical/Digital sales, it's still going to come up short... Plus we don't actually know if the tracking encompasses digital or not in any of the data tracking already.
The IP is not in decline much like many would like to believe however physical sales is in decline ironically since we move closer and closer to a heavy digital future.
The games themselves with the data we have currently have been on a sales decline.
Digital tracking is another kettle fish entirely...
Also just to add, physical sales does not determine a IP decline. Halo as an IP has most likely grown bigger and bigger through the years. Don't be surprised if Halo Infinite sells less copies to Halo 5 but break a Halo profit record next gen. Because like this gen pushed digital sales heavily, next gen will be pushing not only digital sales, but game services (Game Pass) and Streaming services (xCloud)
Halo 3 did $300 million in it's first week.
Halo 5 did $400 million in it's first week.
But adjusting for inflation that would be the equivalent of $370.54 million for Halo 3... So not that much of a step up.
But where Halo 5 has an advantage is the amount of cash Microsoft has managed to spin via microtransactions, which muddies the profits water.
Either way, Halo 5's multiplayer population hasn't been retained... And Halo: Infinite's success is unlikely to be based on any of the other games prior sales precedents, thus it may outsell Halo 5 by a massive margin, especially as it gets a PC, Xbox One and Scarlett release... Provided it reviews well, Halo 5 had some detractions afterall.
From what we know we are comparing Halo 3 SW revenue to Halo5 SW+HW revenue. There is no way that two games with very close price tags one selling 3x the other would have similar revenue. Plus if we are talking profits, gen7 budget of Halo3 was smaller than Halo 5 and X1 cost would severely eat up the profit margin of that 400M.