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I was thinking about this game just after E3. I initially thought that the Square-Enix Avengers game would capitalize on the Endgame hype, but now I'm thinking Marvel Ultimate Alliance 3 does the job better. MUA3 has a huge roster including most of the Endgame characters, and the timing of release is perfect to capitalize on all of the Endgame hype.

Nintendo was smart to plan the game to be released at this time, smart or maybe lucky. Either way it's the right game at the right time.