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Actually comparing Live to MMOs is quite valid. But I guess I have to list out the similarities. Live must maintain data such as profiles, achievements, voice messages, text messages, leaderboards, friends lists, flaggs determining what DLC you have previously downloaded. All this stuff costs the same no matter what the content is that you are serving. Data is data. MMOs have to pay for servers to host data and Live has the same thing in that regards. There are engineers and developers for both that are needed to improve the service through features or maintenance. The comparison is valid and if they can charge 3 times as much to host data, so be it.