What they should do is get in with NCAA. They could maybe expand viewership if there were college teams attached to it instead of stupid team names from obscure leagues.
I went to Texas Tech and we suck lately at USA college football (most important sport here) so I've been cheering them on in other sports. Like they barely lost national champion in basketball recently and their baseball team keeps going to college world series playoffs. I don't even watch baseball and don't have professional team I care about. However, if Tech is in the playoffs then I might actually watch the damn game. Hell I'd almost watch women's basketball if we were any good at that anymore but I believe they suck now. Only national title we ever won though thanks to Sheryl Swoopes.