misterd on 24 June 2008
| Lightning08 said: If MS want to make back the billions they've lost already they are in no position to do that. But MS might use the policy of just bleeding Sony dry by forcing their hand and just take their own loses in the process as well. But if that were MS's strategy then they should have dropped the price in Europe long before they did. MS obviously want to make money and they cannot do that with a $100 price drop. |
Why don't people get that MS has always been far more interested in turning a profit next decade, and were willing to lose billions as the price of establishing the XBox/MS as a viable home entertainment choice?
Whatever MS does, I'm not sure Sony will be able to respond. The games division kept them afloat the last decade, and now that's in the crapper. They have said that maintaining profitability is their priority this year, and not to expect a price cut. More likely they will try to add new, but cheap-for-them, features to the PS3 to make it a better value.
