Square Enix tomb raider? Deus Ex?
Yes, but those games are made by Eidos.
So you are talking about Western setting/ context, and not style?
Because Western style games do not all conform to Western looking characters, Western dialogue, etc.
It can be gameplay styles or design made by and popularized by Western devs.
But also settings and culture from the West. I am talking about Japanese devs who make it so that we are amazed at how well they understand the Western culture they are depicting in their games. Use of slang, sense of humor, etc.
Nintendo is selling their IPs to Microsoft and this is true because: