Depends on the company.
For Nintendo, I guess it is Money > Reputation > Place.
They have enough reputation, and they do nothing but video-games, so they can't afford a down-gen or two.
Now, they need reputation to keep their sales going. The fact that all magazines used Playstation or Xbox as examples for gaming analogies, hurt Nintendo last gen.
For Sony, they appear to be fairly even, but I guess Place > Reputation > Money for them.
After all, they accepted earning little money last gen, to get rep/place.
For Microsoft, it is definately Reputation > Place > Money
They're establishing themselves, and only next gen they are likely to really care for money.
Personally, I feel it goes Money > (add 40 > if you want to) Place > Reputation
http://www.vgchartz.com/games/userreviewdisp.php?id=261
That is VGChartz LONGEST review. And it's NOT Cute Kitten DS







