I think he has a bit of a point with the bad actors, and wants to use this to distance himself from them, as well as position his community mentally for the coming 100 million subscriber celebration, which he's probably just going to barely lose to T-series on and would rather his community celebrate the success of 100 million subscribers than be disappointed that they missed getting it before a conglomerate channel by just a couple million. He's at 95 now, T-Series is at 96, so if he wants to shift the narrative to "let's celebrate 100 million!" and not have everyone bummed out that they "lost" a silly competition, he has to act now. It'll be a historic day for him and he wants it to be something everyone is happy about.
(Also, he might be hoping that everyone subscribed so far will stay subscribed to him, but that his empathetic tone will draw in people who were previously turned off to him, and give him the final surge he needs to beat T-Series after all).
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