I'd say 3rd and make money. If only because of the Wii.
Nintendo's reputation was at all time lows before the Wii came out... and was in 3rd place. A lot of people were predicting this would be Nintendos last console and they'd go to handheld.
Now they're suddenly leading in all three categories.
So if your going to take a hit... you might as well make money doing it.








