If "less than $500" actually ends up being $499, then my respect for humanity has been lost.
But in all seriousness, the more expensive the better the hardware, and I want it to be powerful at launch. Without having given it much thought, I was expecting something right about the $500 price mark, and maybe a more expensive $600 SKU as well.
Edit: Is $500 really where consumers tend to fall off the wagon. I mean, the PS3 was $600 and that was more than a decade ago. By those standards, it would probably be closer to $700 today.