dallas on 07 July 2007
"Edit: Regarding your response, the number suggest otherwise. Why didnt a drop of 15%, 16% help japanese sales, or a drop of 10% or 17% help us numbers?"
This is a gaming industry market idiosyncracy. As time goes on, all of the potentially interested customers end up getting a console at some price or another, and therefore, the demand for hardware will go down while demand for software will grow much longer than hardware will. Keep in mind that the point isn't to make $$$ on the console. The point is to move consoles and then make $$$$ with the software, and as much of it as possible so it ends up being a balancing act between emphasizing market share ( lowering prices) or profits ( keeping prices level) with respect to your products.
