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NightlyPoe said:
shikamaru317 said:

Seems like a good way to piss off retailers, who already hate the push for digital games as is. 

I'm guessing that they don't sell many digital games with retailers anyway.  So retailers might well end up pretty neutral.

That's my thought, too.  We can clearly see that dollar cards are the greatest draw, going by Amazon, anyway.  And if you want to buy a new game from the store, but for some reason don't want to actually do it through the store as your first step, you can just buy a $40-$60 card.