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I think it mostly has to do with the games themselves and how these appeal to the Japanese market. You do have some outliers like Call of Duty that are starting to do surprisingly well, but in it's totality the games Japanese people play are either Arcadey or RPG(like). If you can appeal with games like this, in tandem with a versatile device or console that conforms to the lifestyles of these people, you can sell well. Do I think Sony, with its action oriented cinematic games and a big black powerful box can do well in this market? No. Sony's eyes are fixed to the west.