Update: Jade Raymond joins Google as Vice President | Rumor: Google's gaming console details leaked, possible controller design revealed via patent

[DonFerrari]

couchmonkey said:

haxxiy said:

I don't think because a company is super huge that they'll necessarily use their economic power to subsidize their products. MS didn't do that with the Xbox for instance. In fact, quite the oposite. These companies are their size exactly because their margins of profits are so massive, and shareholders would find it somewhat strange to join a market where there isn't the chance to do so.

So I welcome the competition, and hope for good things in the future (though failure is the most likely scenario).

Wait a minite! Microsoft absolutely subsidized XBox!  They lost $1 billion per year on the original console and defended it as “market defence against Sony” to their investors.  They lost $3 or $4 billion on 360 (can’t remember which) before they turned slightly profitable for the last half of it’s life (one billion was to pay off RROD problems, though). You could argue Xboxone is doing mediocre because ms stopped blowing all so much money on it.

This will be very interesting. I am a cloud gaming skeptic, ad I would argue a console is a smart, but very difficult, choice to try to lever your streaming service into the market. I assume we will now see Microsoft get more aggressive about consoles again...it is going to be something else.

I don’t expect major success for Google at a glance, but who knows where they could go.  definitely do not mistake that controller design for final, and don’t mistake Googlebox for Ouya, this will be totally different.

Not to forget that the start of this gen had plenty of Xbox fan defending MS would obliterate Sony with their infinity money, selling consoles for big loss and buying all exclusives.