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Political correctness gone too far again :P I can´t understand how anyone can seriously be offended by that article.
It just points out that white gruff male character is overused, but still can be great character if the writing is good. And to answer that question about if it would matter if the character had different ethnic background, yes it would.
If the character had darker skin etc. it would be a bit more different from the countless other white gruff males and also if the white male wasn´t gruff that would change things or he was a she. Any change that would make it further away from the overused white gruff male protagonist, would make a difference.

Still the character would not automatically be better or worse. Although as white gruff male is so overused, its more difficult to make such character memorable and great.